UX PORTFOLIO

SUMMARY

A senior UX designer and strategist - in helping companies and business to create quality services and products that can deliver high ROI and user experience.

I have in-depth knowledge in product strategy, design thinking, user research and user-centred design. From leading both short or long term product vision and implementation.

Professional in working within an agile tech team and collaboration, with multi-function teams to innovate products and services.

I have a global background of experience designing in digital media, online education, luxury, travel and e-commerce industries across the UK, Europe and the APAC markets.

My interests have always been in searching for new challenges with new technology coming out in the market. Mentoring and managing junior designers within the design community.

SKILLSET

Research

To write a guide and planning for user interviews.

To prepare and conduct user research (interviews, questionnaires, surveys)

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a tangible way

To synthesis research and summarise insights, share insights across the product teams and stakeholders

Analysis

To identifying the problem and propose solution based on data

To make data-informed decision for designing product

To create custom metrics for A/B testing

To synthesize and visualise data, present to stakeholders

Strategy

To use design thinking method approach solutions

To tie the project’s outcome back to business objectives and show key result

To provide a service design with methods like building customer archetype, journey mapping, value proposition and service blueprint

To have a long term action plan to achieve a particular goal

Design

To create a scalable design solution and build a design system.

To build information architecture, prototype and wireframes of a design concept and solution.

To collaborate with the development team and multiple stakeholders of aligning and signing off design solutions.

To assist front-end development with basic coding and control design quality

To mentor junior designers in design thinking, interaction design and design research.

SPEECH & TRAINING

Google Accessibility Event Presentation

Booking.com internal training session

Speaker of Amsterdam UX Crunch

Google Sites

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